Zen and the Art of Classified Advertising
By BRIAN M. CARNEY / Wall Street Journal
June 17, 2006; Page A10
SAN FRANCISCO — By almost any measure, Craigslist is a phenomenal success. It is the seventh-most-popular Web site in the world, according to the people who measure these things. The free online-classifieds site has become the nightmare of newspaper executives everywhere it launches a list. While it does not release financial statements, no one doubts — and its chief executive does not dispute — that it is comfortably profitable and has been so since 1999, about the time most other children of the dot-com boom started running out of cash.
