Signup is another visible part of Twitter.com that I have been blessed to get to work on. This is the step where new users have to share their email address, choose a password, and commit to a username, so this page is crucial to growth efforts.

The Twitter.com Signup page being filled-out
Interesting features on this page include:
Custom form placeholders
The HTML5 placeholder attribute is nice, but does not work reliably on all browsers. Even on modern browsers, it can behave strangely on password fields. To achieve the in-field label effect, we position a span.holder element over the form field, and hook some events on .holder click(), input focus(), and input blur().
Username suggestions
The twitter @namespace is crowded. Finding a nice username is hard. To help the signupee along, we send the contents of the name and email fields up to the server, where we splice and recombine the text to find fitting and available usernames. These suggestions are ready when the user focuses the username field, so they can be chosen with a single click.
Heavily optimized copy & UX
- Fields can be pre-populated from the logged-out home or profile pages.
- Tips are used for both validation and encouragement.
- Only the bare minimum is asked. There is no “retype your password” field.
- Unobtrusive display of terms of service – click to expand.
- A clear motivation: Receive updates from the user your were viewing.
- A big CTA button: Create my account.
After clicking the button, the signupee may be prompted to complete a CAPTCHA, and is then sent to a Welcome flow where he can start following other Twitter users.
The implementation of this signup page took a couple months and the combined efforts of many brave souls. The project was instrumental to a dramatic increase in the number of signups on Twitter in 2011.